This project was to create a school organization and conceptualize the clubs goals and branding to create a promotional poster and buttons for the club. My club is Labyrinth and it is a clubs where people gather to talk about architectural theorists in an intellectual space. The clubs main goals are to create a sense of community through academia and shared intellect. The branding for the club was inspired by the complexity behind architectural theories and getting lost in thought. I outlines buildings by famous architects such as Frank Lloyd Wright and Louis Khan and abstracted them to create the system for the main visuals used in the poster and button design. The visuals use a combination of 2D and 3D shapes to further push the idea of architecture as a 3 dimensional art. The volumes also overlap at some points showing the sense of community the club is trying to create.