The focus of this project was to analyze design issues within the packaging and then resolve the issues in a complete and cohesive redesign. Through my analysis, the main focus of the redesign was creating higher contrast, bring cohesion, integrate different elements seamlessly, and add hierarchy. To achieve these goals I decided to use a high contrast, simplistic color palette of green, yellow, and brown. The color pallet was then used to color block parts of the packaging making it appeal more to an audience as well as create a high sense of contrast between design elements. Typefaces were also changed to fit this redesign. By changing the typeface to something fun and bold it helps the product stand out on the shelf and bring a greater sense of hierarchy when compared to other textual elements of the design. The illustration style was also changed to bring simplicity and cohesion to the design. Overall all of these changes help bring a cohesive design tot he packaging and make the product look more appealing to consumers.